We Know. You've Tried
SEO Before.
And it didn't work. You paid £500 a month for a year, got a monthly report full of numbers that meant nothing, and cancelled feeling like SEO is a scam. You're not wrong to feel that way. But SEO isn't the problem. Your agency was.
The £500/Month Trap
Let's be blunt about what £300-500 a month gets you in SEO:
A couple of generic blog posts written by someone who's never been to your town, let alone your industry. They don't know what MCS certification means. They don't know the difference between a 4kW residential system and a 100kW commercial array. They write "going green is good for the environment" and call it content strategy.
A monthly report full of vanity metrics — impressions, "keyword visibility scores," domain authority changes. Numbers that look busy but don't translate into a single phone call or form submission.
A "strategy call" where they tell you rankings take time. They need that time because they're still figuring out what they're doing.
After 12 months, you cancel. You tell everyone "SEO doesn't work." And another solar company decides to stay invisible on Google.
Except SEO does work. You just paid for the wrong thing.
What Cheap SEO Agencies Get Wrong
Template website that looks like every other trades site
Custom-built, conversion-focused website with phone number in header, quote form above the fold, trust signals stacked
2-3 generic blog posts per month about "going green"
Content targeting exact buyer-intent keywords with real search volume — "solar panels Teesside," "battery storage North East," "EV charger installation Yorkshire"
"We'll build some backlinks" (buy cheap directory listings)
Internal linking architecture using 90+ exact match domains, hub-spoke content clusters, contextual authority building
Google Business Profile "optimised" (they added your logo)
Full GBP optimisation — correct categories, all services listed, photos of real installations, post schedule, review response strategy, local citation consistency across 30+ directories
Monthly report with graphs that go up
Monthly report showing actual leads, form submissions, phone calls, and revenue attributable to organic search
"Give it 6-12 months"
ALPS Electrical: 20 form submissions in 5 days. Midland Solar: #1 Local Pack within weeks. Sola UK: Local Pack in 16 days.
One person managing 40+ clients across every industry
Specialist team focused exclusively on solar, renewable energy, and trades — we know your sector inside out
The Real Cost of Bad SEO
The biggest cost of bad SEO isn't the £500/month you wasted. It's the 12 months you lost.
While you were paying for blog posts nobody read, your competitors were investing properly. They were building location pages. Creating service-specific content. Optimising their Google Business Profiles. Getting their websites to actually render for Google.
Now they're 12 months ahead of you. Every month they've been ranking, they've been accumulating authority that makes them harder to overtake. Every lead they captured was a lead that could have been yours.
ALPS Electrical's owner said it himself: "We would not have got 11 in a month before." In their first 5 days with us, they beat their entire monthly lead volume. Imagine if they'd started 12 months earlier.
Read the ALPS Electrical case studyThe real cost of bad SEO isn't the retainer. It's the revenue you handed to your competitors while you waited.
What Proper SEO Actually Costs — And Why
Proper SEO for a solar company or trades business costs £2,000-5,000 per month. Here's why:
In the first month alone, we're building or rebuilding your website from scratch. Not a template — a conversion machine. Phone number in the header. Quote form above the fold. Trust badges visible without scrolling. Every page targeting a specific keyword.
We're creating 30-100+ pages of unique content. Service pages for everything you do. Location pages for every town in your service area — each with unique local content, landmarks, postcodes served, and a dedicated call to action.
We're implementing schema markup so Google understands exactly what your business does and where it operates. We're optimising your Google Business Profile down to the last detail. We're building an internal linking architecture that spreads authority to every page on your site.
We're doing technical SEO that your previous agency couldn't even explain — Core Web Vitals optimisation, crawl budget management, canonical tags, structured data, XML sitemaps.
All of this takes expertise. All of it takes time. And all of it produces results that compound month after month.
At an average residential solar installation of £7,000, or a commercial installation of £50,000-500,000+, even a handful of extra leads per month delivers an ROI that makes the retainer look like loose change. That's what proper investment looks like.
How We're Different — Specifically
We only work in solar, renewable energy, and trades. We don't do dentists, restaurants, or accountants. When you hire us, you get a team that knows what MCS certification means, what a G99 application involves, and why a 100kW commercial system is a completely different sale to a 4kW residential.
We manage 90+ exact match domains. Domains like solarpanelsforfactories.co.uk, solarpanelsforschools.co.uk, commercialsolarpanelsinstallation.co.uk. These rank for the exact keywords your customers search. No other agency has this asset.
We only take one company per area. When you sign with us, your territory is exclusively yours. No competitor in your patch can access our services. Midland Solar owns the West Midlands. ALPS Electrical owns Teesside and Yorkshire. Those territories are locked.
We build websites that rank AND convert. Most agencies can do one or the other. We do both — because a website that ranks but doesn't convert is a waste of money, and a website that converts but doesn't rank is invisible.
We have results your previous agency never will. £6M+ monthly revenue for B Solar Energy. #1 Local Pack for Midland Solar (31 reviews beating 2,400). 20 form submissions in 5 days for ALPS Electrical. 30 organic leads/month for YEERS. Local Pack in 16 days for Sola UK. These aren't projections. They're happening right now.
We partner with ETOTO Media — the UK's specialist solar marketing agency. Together we cover SEO, paid advertising, video content, CRM systems, and lead generation. Full-stack marketing, not just one channel.
Still Not Sure? Let Us Prove It.
We offer a free, no-obligation SEO audit. Not a generic 5-page PDF. A real audit of your website, your rankings, your competitors, and the search demand in your area.
We'll show you exactly where you stand, what your competitors are doing that you're not, and how many people are searching for your services right now.
If we don't think we can help you, we'll tell you. We'd rather turn down work than take money we can't justify. But if the opportunity is there — and in the solar and trades sectors, it almost always is — we'll show you a plan that makes the ROI undeniable.
Common Questions
A single residential solar installation is worth £7,000. A commercial installation? £50,000-500,000+. If SEO generates even 3 extra leads per month at a 20% close rate, that's 7 additional jobs per year — £49,000 in revenue. YEERS generates 30 organic leads per month with zero ad spend. The maths speaks for itself.
We only work in solar, renewables, and trades. We own 90+ exact match domains. We take one company per area — exclusively. We build websites that rank AND convert. And our results are public: £6M+ revenue for B Solar, #1 Local Pack for Midland Solar, 20 form submissions in 5 days for ALPS Electrical.
We've seen results in as little as 5 days (ALPS Electrical: 20 form submissions in their first week). Most clients see meaningful leads within 2-3 months. We always set conservative expectations — but we consistently beat them.
Good — you should be sceptical. That's why we offer a free, no-obligation audit. Not a generic PDF. A real analysis of your website, your competitors, and the search demand in your area. If we don't think we can help, we'll tell you. We'd rather turn down work than take money we can't justify.