Fix the Technical Issues Killing Your Rankings.
Site speed, Core Web Vitals, schema markup, crawlability, mobile performance. The technical foundation that every other SEO effort depends on.
Why Technical SEO Is the Foundation Everything Else Builds On
No amount of content, links, or Google Business Profile work will overcome a technically broken website. If Google cannot crawl your pages efficiently, your content is invisible. If your site takes 5 seconds to load on mobile, 70% of your visitors leave before seeing your phone number. If your schema markup is missing, your search results look generic while competitors show star ratings, prices, and service areas.
Technical SEO is not glamorous, but it is foundational. Every other SEO investment -- content, link building, local citations -- compounds on top of technical performance. A site with good technical health sees faster results from every other activity. A technically broken site wastes budget on everything built on top of it.
For UK trade businesses and renewable energy companies, the technical issues that hurt most are predictable: slow loading from cheap hosting, duplicate location page content, missing LocalBusiness and Service schema, mobile CTA buttons that are too small to tap, and Google Business Profile data that does not match website data. We find and fix all of these.
The 4 Technical Areas That Impact Rankings Most
Every issue we find is ranked by impact. Here are the four categories that move the needle most for trade and renewable energy companies.
Site Speed & Core Web Vitals
Problem: Slow load time, poor LCP/CLS
Fix: Image compression, caching, CDN, script deferral
Result: Sub-2 second mobile load
Mobile Performance
Problem: Small tap targets, viewport issues, broken forms
Fix: Mobile-first layout review and CTA optimisation
Result: 70%+ of trade searches are mobile
Schema & Structured Data
Problem: No LocalBusiness, Service, or Review schema
Fix: Full schema implementation with certifications and service area
Result: Rich snippets, higher CTR
Crawlability & Indexation
Problem: Duplicate pages, canonicals, sitemap errors
Fix: Crawl audit, robots.txt fix, canonical clean-up
Result: All valuable pages indexed correctly
Our 47-Point Technical SEO Audit
Every check ranked by impact. You receive a prioritised action plan, not an overwhelming list of issues without context.
Speed & Core Web Vitals
- LCP, CLS, FID scores
- Image compression audit
- Caching and CDN review
- Third-party script impact
- Hosting performance
Mobile & Usability
- Tap target sizing
- Viewport configuration
- Form usability on mobile
- Click-to-call functionality
- Mobile CTA placement
Crawling & Indexation
- XML sitemap health
- Robots.txt review
- Canonical tag audit
- Duplicate content check
- Internal link structure
Schema & Trust Signals
- LocalBusiness schema
- Service schema with pricing
- FAQPage schema
- Review/AggregateRating
- Certification and accreditation markup
What a Typical Audit Finds
Free audit. Delivered in 24 hours. No obligations.
Technical SEO Improvements That Generated Real Results
Every client site we manage passes a technical audit before we build any other SEO activity on top of it.
Site speed and schema fixes formed the foundation for the content and GBP work that drove 537 monthly calls.
Technical cleanup including LocalBusiness schema and mobile CTA optimisation preceded the Maps pack dominance.
Clean technical architecture allowed 45+ location pages to be indexed correctly without duplicate content issues.
Why Choose SEO Dons for Technical SEO
Technical SEO specialists who understand the specific requirements of UK trade and renewable energy websites.
Trade-Specific Knowledge
We understand Gas Safe, NICEIC, MCS, OZEV, and NFRC certification schema -- how to markup your accreditations as machine-readable trust signals.
Prioritised by Revenue Impact
We fix the issues that cost you leads first -- slow mobile pages, broken CTAs, missing LocalBusiness schema. Not arbitrary "best practice" checklists.
Implementation Included
We do not just audit and hand you a list. We implement the fixes ourselves, or work with your web developer to ensure everything is executed correctly.
Ongoing Monitoring
Core Web Vitals and technical health are monitored monthly. New issues are caught before they affect rankings, not after.
Frequently Asked Questions About Technical SEO
Get Your Free Technical SEO Audit
We will run our 47-point technical audit on your website and deliver a prioritised report with specific fixes ranked by revenue impact. No obligations, no generic advice.
Our Other SEO Services
Technical SEO works best as part of a complete SEO strategy.