Stop Buying Shared Leads. Own Your Pipeline.
Specialist SEO for UK tradesmen. We put your business at the top of Google for the searches that generate real work -- emergency calls, local service requests, and high-value commercial enquiries. Exclusive to one business per trade per area.
Why Trades Businesses Are Switching from Lead-Buying to SEO
Shared leads from Checkatrade, MyBuilder, and Bark cost £15-80 each and are sold to up to 5 competitors. Google Ads clicks cost £8-50 per trade keyword. SEO generates exclusive leads that cost a fraction of either, and the results compound month after month.
Exclusive Leads, Not Shared
SEO leads come directly to your website. No competing quotes. No race to the bottom on price. The customer chose you specifically because you appeared at the top of their search.
Compounding Returns
Unlike ads that stop when you stop paying, SEO builds an asset. Rankings built this month generate leads next month and every month after. B Solar went from 12 to 537 calls in 6 months.
Local Domination
We build hyper-local visibility so you rank in the Google Maps pack and organic results for every town in your service area. YEERS now ranks in 45+ locations across Yorkshire.
SEO by Trade: Specialist Pages for Every Industry
Each trade has unique keyword landscapes, seasonal patterns, and certification opportunities. We build strategies tailored to your specific industry.
What Our Trades Clients Achieve
The Keyword Landscape for UK Trades
Every trade has thousands of high-intent searches happening every month. Here are the patterns that generate the most valuable leads.
Our Process for Trades Businesses
Audit & Strategy
We audit your current online presence, analyse your local competition, and build a keyword strategy specific to your trade and service areas.
Google Business Profile
Full optimisation of your GBP with correct categories, complete service listings, geotagged photos, and a systematic review generation process.
Local Citations
We build 75-150 citations across general directories, trade platforms (Checkatrade, Rated People), and certification bodies (NICEIC, Gas Safe, NFRC).
On-Page & Content
Service pages for every offering, location pages for every target town, and blog content targeting the questions your potential customers are asking.
Link Building
Backlinks from industry directories, local news, trade associations, and digital PR. Building the domain authority that sustains long-term rankings.
Measure & Scale
Call tracking, form tracking, and revenue attribution. Monthly reporting that connects SEO activity directly to your business results.
From the Blog
Guides and strategies specifically for UK trades businesses.
Frequently Asked Questions
Trades SEO Across the UK
We help trades businesses rank in every major UK city. Find your area below.
SEO for Other Industries
We also specialise in SEO for these trades and industries across the UK.
Ready to Stop Competing for Shared Leads?
Get a free SEO audit for your trades business. We will show you exactly where the opportunities are in your local market and what it will take to dominate.