Two Agencies. One Mission.
Solar Domination.
SEO Dons handles organic search, websites, and long-term lead generation. ETOTO Media handles paid advertising, video content, and CRM automation. Together, we're the most complete marketing solution in UK solar.
Why This Partnership Exists
Most solar companies hire an SEO agency and a separate ads agency. They don't talk to each other. They blame each other when results dip. And the client gets stuck in the middle paying two retainers for a fragmented strategy.
We fixed that.
SEO Dons and ETOTO Media operate as a single, integrated team. Our strategies are aligned. Our data is shared. When ETOTO's paid campaigns identify high-converting keywords, we build organic pages to capture that traffic permanently. When our SEO surfaces new search trends, ETOTO adjusts ad targeting in real-time.
The result: solar companies get a complete marketing machine. Not just one channel — every channel. Working together.
Who Does What
SEO Dons
The Organic Engine
We build the long-term foundation:
- Website design and development (conversion-optimised, SEO-first)
- Search engine optimisation (local, technical, on-page, off-page)
- Google Business Profile optimisation and management
- Content strategy and creation
- 90+ exact match domain network for lead generation
- Location page architecture covering every town in your service area
- Schema markup and technical SEO
- Link building through our own domain portfolio
- Monthly ranking and lead reporting
When someone searches Google for what you do — we make sure they find you.
ETOTO Media
The Paid Growth Engine
We drive immediate, scalable demand:
- Paid lead generation (Meta, Google Ads, social media advertising)
- Video content production and promotion
- Custom CRM setup and automation (HighLevel certified)
- Social media management and growth
- Retargeting campaigns for website visitors
- A/B testing and creative optimisation
- Lead nurture sequences and email automation
- Real-time analytics and weekly performance reviews
When someone hasn't searched yet — we put your brand in front of them.
The Combined Power
On their own, SEO and paid ads are powerful. Together, they're unstoppable.
Paid ads generate leads immediately — but the moment you stop spending, the leads stop. SEO compounds over time — but it takes weeks to build momentum.
Run both and you get: immediate leads from day one (ads) + a growing organic pipeline that reduces your ad dependency every month (SEO). After 6-12 months, organic search generates more leads than ads, at zero marginal cost. The ads then shift from lead generation to brand dominance.
Now imagine combining these organic results with ETOTO's paid campaigns running simultaneously. That's the full picture.
The ETOTO Media Team
Jordan Rose
Founder & Managing Director, ETOTO Media
LinkedInThe architect behind ETOTO's award-winning solar marketing strategies. Jordan built ETOTO from the ground up into the UK's go-to paid marketing agency for renewable energy companies.
Keilan James-Devereux
Co-Founder & Chief Revenue Officer, ETOTO Media
LinkedInThe revenue engine. Keilan drives growth strategy, client relationships, and commercial partnerships across the ETOTO portfolio. Also handles server-side technical implementation for SEO Dons.
Joel Anderson
Marketing Director, ETOTO Media
LinkedInThe creative force behind your campaign strategy. Joel designs the lead generation funnels, video content, and paid media campaigns that turn ad spend into qualified solar leads.
What Clients Get From the Partnership
When you work with SEO Dons x ETOTO Media, you get:
- A custom-built, SEO-optimised website that ranks on Google and converts visitors into leads
- Paid advertising campaigns generating leads from day one while organic rankings build
- Video content that stops the scroll and educates your target audience
- A custom CRM with automated lead nurture, follow-up sequences, and pipeline tracking
- 90+ exact match domain network driving additional organic leads
- Location-exclusive SEO — we only work with one company per area
- One unified strategy, weekly reporting, and a team that actually understands solar
No fragmented agencies. No finger-pointing. No gaps. Just results.
See What the Full Package Looks Like
Book a joint strategy call with SEO Dons and ETOTO Media. See how organic + paid = unstoppable growth.