YEERS: Zero Leads in December. 42 Form Submissions by March.
Zero organic presence in December. 42 form submissions by March. No ads.
The Problem
Joe Bennett runs YEERS from just outside York. Unlike most of our clients, YEERS specialises in commercial and industrial solar — larger systems for businesses, warehouses, factories, and agricultural buildings across Yorkshire.
Commercial solar SEO is a different beast to residential. The search volumes are lower but the job values are significantly higher — a single commercial installation can be worth £50,000 to £500,000. The competition is fierce because every lead is worth so much.
In December 2025, YEERS had virtually no organic presence on Google. The website existed but it was not generating any meaningful traffic or enquiries from search. Joe was relying on his network, word of mouth, and the occasional referral to fill his pipeline. For a commercial solar company, that is not scalable.
The Numbers
| Metric | Before SEO Dons | After SEO Dons |
|---|---|---|
| Organic leads | Zero | 42 form submissions/month |
| GSC clicks (3 months) | Near zero | 520 |
| GSC impressions (3 months) | Near zero | 50,500 |
| Estimated total monthly enquiries | Zero from organic | 55+ (forms + 30% calls/emails) |
| Ad spend | £0 | £0 |
The Strategy
We targeted the commercial solar keywords that YEERS' competitors were ignoring. While most agencies chase residential solar terms (higher volume, lower value), we focused on the high-value commercial terms that generate £50k-£500k jobs.
Location pages were built targeting every major commercial centre within YEERS' service radius across Yorkshire. Each page focused on commercial and industrial applications — solar for warehouses, factories, farms, office buildings, and retail units.
The content depth matched our standard: 2,500+ words per location page with unique local data. But the angle was different — commercial energy costs, business rates relief, Enhanced Capital Allowances, ROI calculations for business owners, and case-specific data for each location.
The Results
The growth curve was steep and consistent.
From zero organic leads in December to 42 form submissions per month by March. That is a 3-month timeline. No warm-up period. No "give it 6 months." Real leads within weeks, scaling to 42 per month within a quarter.
Google Search Console shows 520 clicks and 50,500 impressions. For commercial solar terms — which have much lower search volumes than residential — those numbers represent dominant visibility across the entire Yorkshire region.
And those 42 form submissions do not include direct emails or phone calls. Add another 30% on top. That is 55+ real commercial solar enquiries per month. At an average commercial job value of £50,000-£100,000, the revenue potential from those leads is enormous.
The compounding effect is what makes this particularly powerful. Same retainer cost in month 1 as month 3, but the leads tripled. By month 6, they will double again. SEO does not have a linear cost-per-lead — it gets cheaper every single month.
In Their Own Words
"2 phone enquiries today don."
— Joe Bennett
"Yeah one was a 6 property enquiry"
— Joe Bennett
"The form sub have been flying"
— Joe Bennett
The Proof
YEERS' results demonstrate what happens when you apply a solar-specific SEO framework to commercial keywords. The same approach that generates 76 form submissions for a residential installer in Teesside generates 42 commercial enquiries for a specialist installer in Yorkshire. The framework is the same. The keywords change. The results scale accordingly.
Why Commercial Solar SEO Is Different
Most SEO agencies treat commercial and residential solar the same way. They are not. Commercial buyers search differently, evaluate differently, and convert differently. A homeowner searches "solar panels near me." A business owner searches "commercial solar installation ROI" or "solar panels for warehouses Yorkshire."
We understand these differences because we only work in the solar sector. Every day. Every client. Every keyword. That specialisation is why YEERS went from zero to 42 in three months while other agencies are still promising results "in 6-12 months."
Is Your Area Still Available?
We only work with one solar company per region. When that slot is filled, it is filled. Your competitor cannot undo that.
Takes us 10 minutes. Costs you nothing. We will send you a screen recording showing exactly what Google sees when it visits your website.
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