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Hampshire's Solar
Authority.
Solent Solar covers Southampton, Winchester, and Portsmouth. They needed a website that converted visitors into leads from the moment it launched — and an SEO strategy to keep the pipeline full.
The Solent Solar website — built to convert Hampshire homeowners from the first visit
The Challenge
Solent Solar is a well-established solar panel installer serving Hampshire, with particular strength in Southampton, Winchester, and Portsmouth. They had a solid reputation locally — 50+ five-star reviews on Google — but their website wasn't pulling its weight.
The old site looked dated, loaded slowly, and didn't have the right structure for Google to understand what they offered or where they served. They were losing potential customers to competitors with newer, faster, more SEO-friendly websites — even competitors with fewer reviews and less experience.
Solent Solar needed a complete website rebuild that would leverage their existing reputation (50+ reviews, years of experience) while adding the technical SEO foundation needed to rank across all of Hampshire.
What We Built
A clean, conversion-focused website designed to do one thing: turn visitors into leads. Every design decision was made with the homeowner or business owner in mind — someone who's already decided they want solar panels and is looking for the right installer.
The Review Advantage
Solent Solar already had the social proof that most companies spend months trying to build. The old website buried this. The new site puts reviews front and centre — a Trustindex widget on every page, star ratings in the header, and individual testimonials woven into service pages. When a visitor lands on the site, the first thing they see (after the phone number and quote form) is that 50+ other people already trust Solent Solar.
Coverage Area
Location pages were built for every major town across Hampshire, each with unique local content ensuring Solent Solar appears for location-specific solar searches:
Key Insight
Solent Solar's 50+ five-star reviews were being wasted on a website that didn't showcase them. The combination of strong social proof + a conversion-focused design + comprehensive location pages is what creates a lead generation machine. Reviews build trust. The website captures intent. Location pages create visibility. All three need to work together.
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