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East Anglia
Domination.
Green Hat Renewables needed a website and SEO strategy that matched their credentials. MCS, RECC, and Gas Safe certified — they had the qualifications. They just needed the visibility.
The Green Hat Renewables website — MCS, RECC, and Gas Safe credentials front and centre
The Challenge
Green Hat Renewables is a multi-accredited renewable energy installer based in East Anglia, offering solar panels, air source heat pumps, battery storage, EV chargers, and smart home energy systems. They hold MCS certification, RECC membership, and Gas Safe registration — the full set of credentials that matter in the renewable energy space.
Despite these qualifications and years of hands-on experience, their online presence didn't reflect the quality of their work. Their previous website was outdated, slow, and wasn't ranking for any meaningful search terms. Potential customers across Norfolk, Suffolk, and Cambridgeshire were searching for exactly the services Green Hat offered — and finding competitors instead.
They needed a complete digital rebuild: a website that would showcase their credentials, capture leads from the first day it went live, and rank for the keywords that matter across East Anglia.
What We Built
Conversion-Focused Website
Built from scratch with lead generation as the primary goal. Phone number in the header. Lead capture form built into the hero section. Service selector dropdown pre-qualifying every enquiry so the sales team knows exactly what the prospect needs before they pick up the phone.
Credentials Front and Centre
MCS certification, RECC membership, and Gas Safe registration displayed prominently on every page. These aren't just badges — they're the trust signals that separate serious installers from cowboys. Every top-ranking renewable energy site has these front and centre, and Green Hat's site is no exception.
Location Pages Across East Anglia
Dedicated location pages for every major town and city across Norfolk, Suffolk, and Cambridgeshire. Each page contains unique local content — landmarks, postcodes served, and a dedicated call to action. This is what separates a website that ranks from one that doesn't.
Full SEO Campaign
Comprehensive on-page SEO, Google Business Profile optimisation, local citation building across 30+ directories, schema markup implementation, and an ongoing content strategy targeting buyer-intent keywords for every service they offer.
Services Targeted
Coverage Area
Location pages were built for every major town across East Anglia, ensuring Green Hat Renewables appears when someone searches for renewable energy services in their area:
Key Insight
Green Hat Renewables had all the credentials — MCS, RECC, Gas Safe — but no visibility. The moment we built a website that showcased those credentials properly, with the right technical foundation and local SEO signals, the lead form started converting from day one. Credentials without visibility are worthless. Visibility without credentials is dangerous. Green Hat has both.
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