B Solar Energy: 500 Installations. £6M Monthly Revenue. One Google Ranking.
From a handful of installations per month to 500+ in 18 months. All from one Google ranking.
The Problem
Mike runs B Solar Energy in Essex. Good company. Solid reputation locally. Quality installations. But like most solar companies, he was relying on word of mouth and the occasional referral. A handful of installations per month. Enough to keep the lights on, not enough to build a business.
His website existed but it was not working. It was not ranking for any meaningful search terms. When homeowners in Essex searched for solar panel installers, they found everyone except B Solar. Mike was invisible on the one platform where his customers were actively looking for exactly what he offered.
The solar industry was booming. Demand was surging. Energy prices were climbing. Homeowners were searching Google in record numbers for solar installers. And Mike was missing all of it.
The Numbers
| Metric | Before SEO Dons | After SEO Dons |
|---|---|---|
| Monthly installations | Handful | 500+ per year |
| Monthly revenue | Modest | £6,000,000 |
| Sales team | Mike alone | Full sales team hired |
| Commercial projects | None | Multi-megawatt jobs |
| Google rankings | Invisible | Position 1 for key terms |
The Strategy
We applied the same framework we use for every solar client. Location pages targeting every town within B Solar's service radius. Deep content with unique local data points. Full technical SEO. Schema markup. Internal linking architecture.
The key difference with B Solar was timing. Mike came to us early — before his competitors had built their SEO presence in Essex. We were able to establish B Solar as the dominant organic result before anyone else got there. First-mover advantage in SEO is enormous, and Mike got it.
The Results
One Google ranking changed everything.
Within 18 months, B Solar Energy went from a handful of installations per month to over 500 per year. Monthly revenue hit £6 million. Mike had to hire an entire sales team from scratch just to manage the volume of enquiries coming through the website.
Multi-megawatt commercial solar jobs started landing in his inbox. Projects he had never even pitched for. Businesses searching Google, finding B Solar, and calling directly. No tendering. No competitive quotes. Just inbound enquiries from companies ready to buy.
The pipeline got so full that Mike had to restructure his entire operation. More installers. More vans. More admin staff. A business that was running on referrals 18 months earlier was now running on a machine that generated enquiries 24 hours a day, 7 days a week, without a single penny spent on ads.
In Their Own Words
"Watch Mike explain it himself on YouTube"
— Michael Brundson
The Proof
B Solar Energy's growth is a matter of public record. The company's expansion from a small local installer to one of the largest in Essex is verifiable through Companies House filings, their fleet of installation vehicles, their expanded team, and the volume of completed projects visible on their website and social media.
Why This Matters for You
B Solar was our first solar client. The framework we built for Mike — location pages, technical SEO, content depth, Astro SSG architecture — has since been refined and deployed for solar companies across the entire UK. The results have been replicated in Teesside, Yorkshire, Hertfordshire, the West Midlands, and beyond.
The question is not whether this framework works. It is whether your area is still available.
Is Your Area Still Available?
We only work with one solar company per region. When that slot is filled, it is filled. Your competitor cannot undo that.
Takes us 10 minutes. Costs you nothing. We will send you a screen recording showing exactly what Google sees when it visits your website.
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