ALPS Electrical: From Barely a Lead to 112 Deals in the Pipeline
A Tesla Certified installer who spent 4 years with another agency and got nothing. Then everything changed.
The Problem
Andy Pemberton runs ALPS Electrical from Kirklevington in Teesside. Tesla Certified. MCS accredited. NAPIT approved. Over 375 Checkatrade reviews. By every measure, one of the best solar installers in the North East.
But for 4 years, nobody could find him on Google.
Andy had been paying a previous SEO agency for four years. Monthly invoices arrived like clockwork. Reports landed in his inbox. But leads? Barely any. He could not point to a single metric that showed his investment was working. No dashboard. No rankings he could verify. No proof anything was happening at all.
Every month he paid. Every month he hoped. Every month — nothing changed.
By the time Andy found SEO Dons, he had almost given up on SEO entirely. He assumed the problem was SEO itself — that it simply did not work for solar companies. He was wrong. The problem was his agency.
The Numbers
| Metric | Before SEO Dons | After SEO Dons |
|---|---|---|
| Monthly form submissions | Barely any | 76 |
| Google Search Console clicks (3 months) | Not tracked | 748 |
| Google impressions (3 months) | Not tracked | 104,000 |
| Active CRM deals | Unknown | 112 |
| Estimated total monthly enquiries | Near zero | 100+ (forms + 30% calls/emails) |
The Strategy
We rebuilt Andy's entire online presence from the ground up using our Astro SSG framework — the same static-site architecture we use for every client. This means Google sees the full content of every page immediately, with no JavaScript rendering delays.
We built deep location pages targeting every town and city within ALPS Electrical's service radius across Teesside, County Durham, and North Yorkshire. Each page contained 2,500+ words of unique local content — real postcodes, real council data, real solar irradiance figures for that specific area.
We implemented full technical SEO: schema markup on every page, internal linking architecture connecting service pages to location pages, XML sitemap, optimised meta titles and descriptions, and Core Web Vitals optimisation.
No backlinks were purchased. No ads were run. Every single lead came from organic Google search.
The Results
The results came fast.
Within the first month, ALPS Electrical recorded 76 form submissions through their website. That does not include direct emails or phone calls — add another 30% on top. That is nearly 100 real enquiries per month from a standing start.
Google Search Console showed 748 clicks and 104,000 impressions in the first three months. Andy's website went from invisible to appearing in front of over 100,000 people searching for solar installers in his area.
But the number that tells the real story is 112. That is how many active deals Andy has sitting in his Pipedrive CRM right now. We know because he showed us — on camera. During a recorded video call, Andy screen-shared his actual CRM and scrolled through 112 active deals. New Lead column overflowing. Quote Sent column stacked with jobs worth £12,000, £15,000, £16,000, £21,000 each.
Google even sent Andy a Search Impact achievement badge — 600 clicks in 28 days. He forwarded it to us at 8:52 on a Monday morning with a flexed bicep emoji. That is a man who went from not being able to name a single metric to being genuinely excited about his own growth.
Then Andy went on holiday. When he got back, 45 web form submissions and over 30 missed phone calls were waiting for him. 75+ enquiries generated while he was lying on a beach. Nobody manning the phones. No ads running. Just Google, working around the clock.
His first reaction was not excitement. It was anger — at his previous agency. He asked us to help him build a case against them. Four years of invoices. Thousands of pounds. And now he could finally see what real SEO looks like, he knew he had been paying for nothing.
In Their Own Words
"Shite! Too busy! Cant u turn website off for few days?"
— Andy Pemberton
"We have around 45 web farms completed since we came away which is amazing. We have kept on top of it all and I look forward to seeing where they all go. We've been thinking more about what to do with our last SEO guy and we really should be asking him to explain himself."
— Andy Pemberton
"Dont know if to hug you or strangle u"
— Andy Pemberton
Raw Client Voice Notes
Unedited. Sent directly from the client. No scripts, no retakes.
Timeline
The Proof
Andy's results are verifiable. Search for solar installers in the Teesside area and you will find ALPS Electrical dominating the results. The 112 deals are visible in a recorded video call. The Google 600 clicks achievement badge was forwarded directly from Google's own system. The WhatsApp messages are screenshots from the live group chat. We do not use mockups. We do not use projections. Every number on this page happened.
Is Your Area Still Available?
We only work with one solar company per region. When that slot is filled, it is filled. Your competitor cannot undo that.
Takes us 10 minutes. Costs you nothing. We will send you a screen recording showing exactly what Google sees when it visits your website.
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