From Local Contractor to Market Leader: 30+ Monthly Installations
How Abel Air Conditioning dominated London and Kent HVAC markets, securing major commercial contracts and consistent 30+ monthly domestic installations through strategic SEO.
About Abel Air Conditioning
Abel Air Conditioning is a premier HVAC service provider specializing in both domestic and commercial air conditioning solutions across London and Kent. Despite offering exceptional service quality and competitive pricing, they faced intense competition from established national chains and hundreds of local contractors.
When they approached SEO-Dons, Abel Air Conditioning was struggling to generate consistent leads online and was invisible in local search results for their target areas.
Client Details
- Industry: HVAC / Air Conditioning
- Services: Domestic & Commercial AC
- Target Areas: London & Kent
- Website: abel-airconditioning.co.uk
The Challenge
Abel Air Conditioning approached SEO-Dons facing intense competition in one of the UK's most saturated HVAC markets. With established national chains dominating both London and Kent, plus hundreds of local contractors fighting for visibility, Abel needed more than just SEO – they needed market domination.
Key Obstacles:
- Ranking for both domestic and commercial keywords across two major regions
- Competing against companies with 10x their marketing budget
- Zero online visibility despite excellent service quality
- Inconsistent lead flow and over-reliance on word-of-mouth
The dual challenge: ranking for both domestic and commercial keywords across two major regions, while competing against companies with 10x their marketing budget.
Our Strategy
We implemented a dual-market approach targeting both B2C and B2B segments:
Local Domination Strategy
- Hyper-local landing pages for every borough in London and district in Kent
- Separate content strategies for domestic vs commercial intent
- Technical SEO optimization for 'near me' searches
Commercial Sector Focus
- Created dedicated commercial case study pages
- Targeted high-value commercial keywords
- Built authority in facilities management space
- Developed content for procurement managers and facilities teams
Featured Project: Eden House, Shoreditch
Major commercial installation showcasing Abel's capabilities
The Results
From invisible to market leader in under 12 months
Organic Performance
- #1 Rankings"air conditioning installation London"
- #1 Rankings"commercial air conditioning Kent"
- 300+ KeywordsRanking on page 1
- 450% IncreaseIn organic traffic
Business Impact
- 30+ Installations MonthlyUp from 5-6 installations
- Major Commercial ContractsIncluding 221-unit Eden House project
- Business ExpansionHiring new staff to handle demand
- Market PositionFrom unknown to market leader
What Abel Says
"I have been getting loads of calls so whatever you are doing is obviously working"
"I just cant take the extra work at the moment. Iv got more than enough work"
"I'm taking someone on in the next couple of months... to deal with these type of jobs"
"Yes just continue as you are please"
Beating the Competition
The London and Kent HVAC market features over 200+ active competitors including:
- National chains with unlimited marketing budgets
- Established local contractors with 20+ years presence
- Manufacturer-backed installation companies
Despite this intense competition, we achieved #1 rankings across both London and Kent within 9 months.
More Case Studies
See how other UK trades and renewable energy businesses grew with SEO Dons.
B Solar Energy
Solar Energy Lead Generation
From 0 to 537 qualified calls and 467 form submissions through strategic local SEO and content marketing for this Essex-based solar installer.
Form Submissions
467
Unique Callers
293
New Caller Growth
+27,500%
Crafted Electrics
Electrical Contractor Dominance
Local electrician in Beverley achieves 265 calls in 6 months with 1,330% profile view growth and dominates East Yorkshire electrical searches.
Profile Views
+1,330%
New Callers
154
Unique Callers
167
YEERS
Programmatic Local SEO Domination
How YEERS built 45+ hyper-local pages targeting every town in Yorkshire for solar, heat pump, and ECO4 installations -- a textbook programmatic local SEO deployment.
Keywords Ranking
200+
Service Verticals
3
Coverage
All Yorkshire