How B Solar Energy Got 398 Calls in 6 Months: Complete Case Study

B Solar Energy came to us as a struggling solar installation company in Essex with virtually no online presence. Despite offering high-quality solar panel installations and excellent customer service, they were generating zero phone calls from their website and had no visibility in local search results.

The challenge was significant: B Solar Energy had no Google Business Profile, no search rankings for solar-related terms, and was completely invisible to potential customers searching for solar panel installation in Essex. They were relying entirely on word-of-mouth referrals, which severely limited their growth potential.

Our emergency local SEO campaign focused on immediate visibility for high-intent searches. We started with aggressive Google Business Profile optimization, targeting "solar panel installation Essex," "solar panel company Essex," and related terms that potential customers were actively searching for.

Within the first month, we had established their Google Business Profile and begun appearing in local search results. The citation building campaign across 75+ solar and home improvement directories helped establish their credibility and local authority.

By month 2, the first qualified calls started coming in. Our call tracking system showed that customers were finding B Solar Energy through Google Maps and organic search results. The momentum was building as their online visibility increased.

Month 3 marked a turning point with 89 qualified calls. The Google Search Console data showed 1,496 new website visitors, demonstrating that our content strategy and technical optimizations were driving real traffic from people actively looking for solar installations.

The breakthrough came in month 4 when B Solar Energy achieved the #1 position in Google Maps for "solar panel company Essex" - the most competitive and valuable search term in their market. This single ranking position transformed their business overnight.

By month 6, B Solar Energy was receiving 398 qualified calls per month - an 800% increase from their starting point of zero. The Google Search Console showed 2.25K clicks in the last 3 months alone, with a strong upward trajectory.

The financial impact has been extraordinary. With an average job value of £8,500 and a 75% close rate from qualified calls, B Solar Energy generated over £330,000 in additional revenue from their £15,000 SEO investment - a 22x return on investment.

Today, B Solar Energy is the dominant solar installation company in Essex, with installation teams booked solid for 4 months ahead. They've expanded their team and are now looking at serving additional areas due to the consistent flow of qualified leads.

This case study demonstrates the power of focused local SEO for service businesses. By targeting the right keywords, optimizing for local search, and building strong online authority, even small companies can dominate their local markets and achieve extraordinary growth. Read the full B Solar Energy case study for more details, or see all our case studies.